Where is 7 Brew From? Rogers Arkansas Origin, Founders & Franchise Growth
7 Brew started as a drive-through single outlet coffee stand in Rogers, Arkansas, in February 2017. Over time, since 2021, 7 Brew has grown into a franchise with more than 471 stands nationwide, operating on a drive-thru model.
When 7 Brew initially launched, it featured only seven limited flavors, which have since expanded into thousands of custom drink combinations. Today, 7 Brew offers a complete range of handcrafted drinks, including energy blends, sugar-free options, lattes, cappuccinos, and more.
The Story of 7 Brew Coffee
7 Brew started in Rogers, Arkansas in 2017 with one small coffee stand and a big dream: to make drive-thru coffee faster, friendlier, and more exciting. What makes 7 Brew different isn’t just the drinks—it’s the way they connect with people.
What Makes 7 Brew Special
- Kindness First – Every customer is treated like family.
- More Than Coffee – The focus is not only on flavor and speed, but also on joy and connection.
- One-Stop Happiness – A quick visit can brighten your entire day.
- Energy & Atmosphere – Each stand is built to give you a positive, welcoming vibe.
Growth and Impact
- Started with 7 original coffee drinks in 2017.
- Now offering 20,000+ unique drink combinations across the U.S.
- Over 478 stands nationwide and growing.
- Millions of customers served with smiles every year.
- Acquired by Drink House Holdings, founded by Jimmy John Liautaud (Jimmy John’s) and Jamie Coulter (Lone Star Steakhouse)
- Majority franchised, only 17 are company-owned
- Wide range—from nurses on night shifts to college students
Where Was 7 Brew Started?
7 Brew started in a small town in Rogers, AR, as a single drive-thru stand, focused on serving coffee quickly without compromising quality. The brand’s first menu was limited to seven original flavors of coffee drinks, which sparked the name “7 Brew.”
The success of that small stand led to rapid growth, and today 7 Brew has expanded into a 471+ store franchise across the United States, making it one of the fastest-growing coffee chains in the country.
Who Started 7 Brew?
7 Brew was founded by Ron Crume in Rogers, AR, in 2017. Soon after, it was acquired by an entrepreneurial group called Brew Culture, which expanded it to multiple locations. Eventually, the company became majority-owned by Blackstone Investment, one of the world’s leading investment firms.
This change in ownership gave 7 Brew the resources to scale quickly, while still keeping its unique, people-focused culture at the heart of its operations.
What 7 Brew Was Named After?
The name 7 Brew comes from the seven original drinks on its first menu:
- Smooth 7
- Blondie
- Brunette
- Cinnamon Roll
- White Chocolate Mocha
- German Chocolate
- Sweet & Salty
Although the menu has grown to include 20,000+ unique drink combinations, the name 7 Brew remains as a tribute to its humble beginnings.
The 7 Brew Experience
At 7 Brew, coffee isn’t just about caffeine. It’s about:
- Speed – Quick service without cutting corners.
- Quality – Premium drinks, customized your way.
- Energy – A fun, lively atmosphere.
- Connection – Every visit feels personal.
7 Brew’s Business Model
Unlike Starbucks, which became a “third place” to hang out, 7 Brew is drive-thru only. Customers order at the window or from a team member outside, grab their drinks, and go. There’s no indoor seating, but some locations offer outdoor bench
Why the Drive-Thru Model Works
- Speed & Convenience – Orders are taken quickly, often by a “texter” with an iPad.
- Personal Connection – Staff greet customers warmly, making the visit more personal.
- Efficiency – Stands are only 500 sq. ft. and modular, easy for franchisees to set up.
- Popular 7 Brew Hours:
- Morning Rush: 8–10 AM
- Afternoon Rush: 2–4 PM
- Open from 5:30 AM to 10 PM
What’s on the Menu
While coffee is the star, the full menu also includes:
- Energy drinks
- Teas
- Coffee menu
- Sparkling flavored waters
- Shakes and smoothies
- Customizable coffee options (hot, iced, sugar-free, oat milk, cold brew from 100% Peruvian beans)
Franchise Expansion
7 Brew is rapidly growing through franchising. The ideal franchisee is someone who:
- Understands real estate and operations
- Has financial resources
- Can manage multiple locations
- Is willing to embrace 7 Brew’s culture and training
When 7 Brew first started, it was just a single outlet with seven original flavors. By 2021, the company adopted a franchise model, which fueled its explosive growth.
Today, 7 Brew has more than 471 stands across the U.S. and continues to expand. Its “Brew Crew” hiring culture focuses on attracting friendly, energetic people who share the brand’s mission of spreading kindness. This people-first approach has helped make 7 Brew one of the fastest-growing drive-thru coffee franchises in America.
Customer Reactions
- Positive: Customers love the friendly staff, variety of flavors, and accurate orders.
- Mixed: Some appreciate the human connection, while others prefer even faster, no-contact service.
FAQS
Conclusion
7 Brew began in Rogers, Arkansas, in 2017 with a simple vision: to serve seven high-quality coffee drinks quickly and with a smile. What started as a small stand is now a 471+ location franchise, built on a foundation of kindness, joy, and customer connection.
From its humble beginnings to becoming a national coffee powerhouse, 7 Brew continues to spread its message: great coffee, fast service, and genuine kindness can change someone’s day.
Emma Chen
Emma Chen is a content writer and social media manager with 5 years of experience in food and beverage writing. She has written over 600 articles about coffee and specialty drinks for popular coffee blogs. Emma personally tests every 7Brew secret menu item before writing about it and loves helping coffee fans discover new flavor combinations.
